Anheuser Busch Feedback App

Client

Anheuser Busch

Timeline

13 Weeks (Contract Project)

Service

UX Research, UI Design & Prototype

Introduction

Introducing Feedback Facility, a cutting-edge web application designed to assist Anheuser Busch in gathering valuable feedback from customers and employees regarding their latest product launches. The platform serves as an interactive and user-friendly channel that encourages open communication between Anheuser Busch and their valued patrons.

Challenge

Designing an app that can efficiently collect feedback from users and employees about Anheuser Busch's new products is no easy feat. One of the primary challenges that designers faced during the design process was ensuring that users could review a new product only after scanning a QR code in person.

Goal

To increase sales within the next fiscal year through targeted marketing campaigns, customer outreach initiatives, and implementing a process to test new products before launching them in the market.

solution

To develop an effective feedback app, it is crucial to consider user experience (UX) design principles, ensuring that the app is user-friendly, intuitive, and easy to navigate. A well-designed app can encourage customers to provide honest and detailed feedback, thus helping companies to obtain more accurate and actionable insights.

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