Hoop Tea


Anheuser Busch


4 Weeks


UI Design


HoopTea is a meticulously crafted, artisanal malt beverage that is infused with the refreshing taste of alcoholic iced tea. Handmade with care on the sun-drenched beaches of Ocean City, Maryland, each bottle of Hoop Tea is a testament to the skill and dedication of the expert brewers at Backshore Brewing Co. Whether you're lounging on the sand or taking in the sights and sounds of the boardwalk, Hoop Tea is the perfect companion for any occasion.


How to redesign the HoopTea website by balancing its beloved brand identity and giving it a more modern design, creating a visually stunning and intuitive user experience that showcases the unique quality of their artisanal malt beverage.


The goal is to redesign the HoopTea website that seamlessly integrates the existing brand identity with modern design elements, providing an exceptional user experience that accurately reflects the quality and character of HoopTea's artisanal malt beverage.


When it comes to redesigning the HoopTea website, the key is not to reinvent the wheel, but rather to leverage existing elements that maintain the recognizable brand aesthetic while conveying a contemporary narrative with fresh imagery and colors.

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